We all have those relatives that can’t seem to read the room. 

They come in many forms...the Gruncle, the awkward cousin, the Aunt Karen, and the In-laws. They each have their cringeworthy personality traits and a knack for causing trouble. If any of these relatives are coming to the family dinner, you are going to be needing some KinDread Vines wine to survive the evening. KinDread Vines was designed as a unique winery experience based in Charleston, SC that provides delicious wines with a cheeky twist. 

This project is a brand identity system consisting of the unique logo, color schemes, textural elements, and illustrative design for each wine. This system has also been applied to the brand’s printed products, digital platforms, and merchandise.